From the editors of InStyle
Words by Romy Oltuski and Shalayne Pulia
With more than 800 million monthly users, Instagram is clearly one of the top dogs in the social media arena. Before waving goodby to 2017, the platform released its year-in-review stats this morning, revealing the most-liked posts, top filters, most-used hashtags, and more.
What we learned: Our favourite stars love to Insta, and Insta loves them back. Kendall Jenner is not only the world’s highest-paid model, she also tops the list of the most-followed models of 2017 with 83.7 million+ followers. Gaining 12 million followers this year alone, she came in as the number-one most ‘buzzed about’ (i.e. mentioned and tagged) model too, followed by Gigi Hadid. Fashion newcomers were also celebrated: Instagram’s Eva Chen called out the body-positive advocate Sonny Turner as the number-one model to watch.
But Selena Gomez still reigns as the most-followed star across all industries with 130 million+ followers. Her runner ups? Ariana Grande (115 million+ followers), Cristiano Ronaldo (116 million+ followers), Beyonce (108 million+ followers), and Kim Kardashian West (104 million+ followers), with Taylor Swift trailing closely behind (also 104 million+ followers). The youngest of the Kardashian-Jenner brood, Kylie Jenner, came in number four on the list of celebrities who gained the most followers in 2017 (Cristiano Ronaldo took the cake for that one with 30 million+ new followers). Chanel was the most-followed designer of the year with 35 million+ followers, while Dior emerged as the most ‘buzzed about’ and Gucci’s Alessandro Michele boasts the most engaged following.
But if you want to get a real impression of 2017, look no further than the most-liked posts. Gomez stars in five of them (with two featuring her former bae, The Weeknd). Scroll down for the rest, and see if you’ve added to the like-fest.
10. Selena Gomez’s 25th
The most-loved (liked) of all birthday posts: Selena posing with her dessert on her 25th.
9. Selena Fierce
This post is straight fire (and more than 7 million Instagrammers agree).
8. Ronaldo and fam


The star soccer player posed with his fam (pre-birth of his fourth child) back in August.
7. Selena hand-in-hand with The Weeknd
Ah, summer love. This post from May brought in more than 7 million likes.
6. Selena and former bae (again)
Back in April, these two were one hot couple.
5. Cristiano Ronaldo’s twins
This year was a big one for Real Madrid forward (and soccer dad) Cristiano Ronaldo. He announced his twins’ birth to the world on June 29.
4. Bey’s twins’ birth
In true Queen Bey fashion, the music icon announced the birth of her twins with a gorgeous photo shoot. Her post announcing twins Sir Carter and Rumi has garnered more than 10 million likes.
3. Selena’s kidney surgery
Gomez announced her kidney transplant by thanking BFF Francia Raisa for donating one of her own kidneys to the star.
2. Cristiano Ronaldo’s daughter’s birth
The soccer star and his girlfriend Georgina Rodriguez welcomed daughter Alana Martina to the world on November 12.
1. Beyonce’s pregnancy announcement